In 1976, Mattel's CEO Ray Wagner declined a deal to produce a toyline of action figures based on the characters from Star Wars, due to the $750,000 license ($3,645,724.96 in 2021 dollars) required up front.
He-Man is a superhero and the main character of the sword and sorcery Masters of the Universe franchise, which includes a toy line, several animated television series, comic books and a feature film. Love interest/girlfriend: Mara (in The New Adventures of He-Man) Wife: Teela (in the expanded MOTU/POP universe/later becoming queen after becoming the new Sorceress)